MARKETING: Logo Design checklist

Designing a logo for your company can be both exciting as well as confusing. You have endless possibilities available, and want to make sure it's done right. Use the tips below to help design a logo for your company.


* The trend in logos has been "keep it simple" in modern times
* Your logo should reflect your company, product, or values
* Think about the colors used, they will have to be consistent with other branding
* Decide whether to use your company name in the logo or not
* Decide if you want a dynamic logo - something that can be animated as well
* There are logo design companies who can help with your choice
* Often times a designer will give you multiple options to choose from
* Having multiple versions of your logo allows you to keep advertising fresh
* Your logo should fit in with your entire branding image
* Test out your logo design on people to see their feedback

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