SALES: Building Relationships checklist

Repeat business is the key to the long-term success of your company. Building strong customer relations is important and necessary. Here are a few ways to create a bond:



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Communicate with customers often via email, postal service newsletters and in person
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Mail coupons often
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Price products competitively
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Remember names of clients
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Have a customer support phone number
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Listen to clients requests for products/services
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Ask for feedback
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Get to know client's background
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Deal with complaints promptly and without being defensive
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Follow-up afterwards to make sure client is satisfied

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