STRATEGY: Competition Analysis checklist

Analyzing your competition is important in order to formulate your own strategy. Use the following techniques when looking at your competition.


* Become a customer of your competition
* Find out about the competitions management team
* Sign up for the competitions newsletters
* Investigate any publicly available financial information
* Talk to the competitions customers
* Search the Internet for any other information available
* Attend conferences and trade shows they attend
* Take research into your own hands, don't delegate it
* Look for the strengths and weaknesses of the competition

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