STRATEGY: Global Market Strategy checklist (printable)
Selling products and services has become easier with growth of technology. Companies need to formulate a global market strategy.
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Examine your competition
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Determine which countries would best be suited to pursue sales in
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Learn about the cultures of these countries
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Estimate the cost to market globally
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Consider hiring a consultant to help with your plan
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Determine how to evaluate the effectiveness of your marketing strategy
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See what local companies are doing in the foreign countries
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Consider language barrier issues
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