STRATEGY: Pricing Strategy checklist

Pricing your product/service is an important part of your marketing strategy.


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Decide on your marketing strategy first
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Determine promotional plan
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Decide how to distribute your product/service
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Estimate the demand for your product/service
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Estimate total cost to make your product
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Think about how your competition will react
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Decide on your pricing objectives
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Decide on a base price
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Potentially offer volume discounts
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Test your price

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